Plastic II: LOL

July 24, 2011 at 4:29 pm | Posted in Uncategorized | 1 Comment
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Well, when I wrote my blog on Friday, they were predicting a high of 100, but actually it went to 103. My brother said that while driving on the Long Island Expressway, his car registered 123 outside.

One response to extreme heat like this, of course, is to buy bottles of cold water. But, as you perhaps know, buying bottles of water, unless (and even if) you assiduously recycle the bottles, only adds to the problem. In the first place, producers use millions of gallons of fuel to make plastic bottles and transport them, after draining already declining aquifers to fill them.  Then 75% of all plastic bottles go  straight into landfills, thus increasing the methane in the atmosphere, which traps more heat, which causes even more global warming.

I have to confess, however, that yesterday when my husband and I drove in the hundred degree heat down to the Jersey shore so he could officiate at an (outdoor!) wedding, I forgot to bring my metal water bottle with me . So I bought some bottled water,

But I’m  almost glad I did, because if I hadn’t I would have missed  the opportunity to explode with the biggest guffaw of my recent life. The 16.9 fluid ounce bottle was produced by “Poland Spring,” that is to say, Nestle, one of the most massive, richest producers of bottled water on earth. I brought the bottle home to recycle so I have it right here. It’s 8 inches tall and two inches in diameter, with a plastic cap that measures 1 by 1/4 inches. And on the back of the label there’s a green leaf and the following bit of information:

SMALLER CAP=LESS PLASTIC. Did you notice this bottle has an Eco-Slim cap? This is part of our ongoing effort to reduce our impact on the environment. This bottle and cap contain an average of 20% less plastic than our original 500 mL Eco-Shape bottle and cap. Be Green.

Of course, the bottled water industry spews forth ideological crap like this all the time. On World Water Day they advertise their contributions to countries whose droughts are driven by climate change. And now Nestle invites us to congratulate them because they are in effect, nuking the  environment with only four thousand warheads, or smoking four packs of cigarettes a day instead of five. I mean, seriously.

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1 Comment »

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  1. Nothing like a little greenwash to soothe the conscious.

    Like


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